- About TAG
- New Inventory
- Used Inventory
- Parts & Service
- TAG Customs
- Collision Centre
Our mission is to be a recognized leader in our community and the automotive industry, known as much for our compassion and generosity as we are for our service, selection and value.
To care deeply and make a difference – one person, one vehicle and one experience at a time.
Born into the automotive industry, Mike, Mitch and Brad Trotman grew up around their father George Trotman’s Langley Chrysler dealership, learning the ropes at a young age.
Each brother ventured off for a formal education before returning to Langley, driven for change. Since day one, they have always had a passion for doing things differently, with purpose, and with process.
They implemented Chrysler’s first quality assurance program, setting the bar for how a dealership should operate. From there, they continued to innovate around one simple idea: to be leaders in the community and automotive industry.
The brothers have always focused on helping their staff achieve excellence. Nowhere is this more evident than in TAG University; a comprehensive online and in-classroom Learning Academy focused on improving the skills and capacity of all team members. This initiative was created by the brothers and utilizes some of the Canada’s top educators.
As well as investing in its people, the Trotmans are equally committed to Process. Constantly innovating, the Trotman Auto Group has been recognized as one of Canada’s Best Managed Companies as well as the recipient of the 2016 CADA Laureate Award, which is the highest recognition a dealership can receive.
We work every day to create enjoyable and memorable experiences that add massive value.
We put others first. We whole-heartedly try to enrich the lives of others and we demonstrate this through our words and actions.
Your needs are our concern. We actively listen to you and work tirelessly to exceed your expectations.
Life’s too short. We love to have fun and make the most out of everyday.
With locations across the Lower Mainland, Vancouver Island, and the Kootenays, all of our dealerships are focused on providing you with endless selection, exceptional value, and world-class service.