The Trotman Auto Group Story
We know automotive. In fact, we’ve been around since 1971.
Trotman Auto Group (TAG) is a second generation family business success, founded by George Trotman as a start up used car dealership in Abbotsford, BC in 1971. In 1977 George Trotman acquires Langley Chrysler with Mike Trotman succeeding his father in 1998 at Langley Chrysler to become the youngest Dealer Principal in Canada at 26. The vision of becoming a top performing, brand diverse dealer group is born as brothers Mitch and Brad Trotman join the company along with Mike to a develop a business platform and strategy to launch the Trotman Auto Group.
Today Trotman Auto Group is nationally recognized as an industry leader and one of the most innovative dealer groups in Canada employing over 550 team members, representing 12 OEM brands at 11 dealership locations across BC. It is run and majority owned by the Trotman Brothers. Mike Trotman, CEO, is responsible for the overall growth an strategic direction of the business. Mitch and Brad Trotman, Presidents, oversee the Fraser Valley/Vancouver Island and Lower Mainland/Kootenay regions respectfully.
TAG is the recipient of the 2016 CADA Laureate Award and proud to be named one of Canada’s Best Managed Companies.
TAG recognizes the shift in how customers undertake pre-purchase research and invests in a new online strategy to interact with customers digitally.
TAG expands the leadership team, recruiting Paul Grimsey as Chief Financial Officer, as growth accelerates.
The TAG Tire Protection Plan is introduced.
TAG raises over $100,000 for Langley Memorial Hospital.
TAG adds a Director of Talent to its leadership team, furthering its commitment to attracting and developing a top talent team.
TAG implements JOSTLE, an intranet platform and culture tool, as part of its culture differentiation strategy.
TAG passes the $300 Million dollar annual revenue milestone.
The TAG Leadership Academy launches and then graduates its first leadership cohort at the end of the year.
Abbotsford Hyundai is awarded the Hyundai President’s Award of Merit for being a top 15 dealer nationally in sales volume, market share & CSI.
The Trotman Brothers have transformed how our industry attracts, engages and delights its customers. We constantly question the status quo, and we embrace and strive to drive change. One of our core values is to learn continuously, adapt and innovate. We are not afraid to fail and push the leading edge of change in our industry. Our drive to push the edge and drive change within our industry has led to the internal development of several unique tools that we use in the TAG organization. Our Walk-Around Competition, which is the culmination of our original automotive training program, TAG University, has helped us to begin to change how people buy cars. By creating a sales experience that is fun, relaxed, pressure free, and that provides you all the information up front, we’ve helped our customers to make a much more informed decision when purchasing a new vehicle than ever before.
At the Trotman Auto Group, we put a focus on our employees, and we believe that this is reflected in our core values.
Show Love – Care Passionately
Have Fun – Enjoy The Journey
Own It – Take Extreme Ownership
Our employees are encouraged to live life to the most and to have fun doing it. All of our core values mean a lot to us, but one in particular “Be Awesome”, shows how we feel about giving back, getting involved, and investing in our communities. We are a proud supporter and fundraiser for the Langley Memorial Hospital Foundation. TAG has raised funds and purchased much-needed equipment for the Pediatric Ward at Langley Memorial Hospital and we proudly invested a contribution of $100,000 to the LMHF’s Maternity Expansion Ward.
We support numerous community initiatives in all the communities we operate in, from sponsorship of youth sports teams to the Ride to Survive, Baby-Go-Round, YANA (Youth are Not Alone), Tour de Rock Cops for Cancer and being the largest fundraiser for the Hyundai Hockey Helpers program in Western Canada. Our Cranbrook Toyota dealership was also recognized by the New Car Dealers Association with a Community Driver Award for making a tangible contribution to the growth and livability of their community.
Our team feels proud of the company we are building. We know that we are all investing in something bigger than ourselves and culture of caring is vibrant throughout the company. Most importantly we want to be as proud of the people we build as we are of the company we are building.
We are proud of the impact we’ve had in the community, and encourage you to give back as well! If you’re interested in helping in the community as well, take a look at some ways that the Trotman Auto Group has helped been involved in the community for some ideas.