Markham, ON- June 2016

Canadian Automobile Dealers Association (CADA) Chairman Harry Mertin has announced that Mike Trotman of the Trotman Auto Group, Langley, BC, has won the CADA Laureate dealer recognition award for 2016 in the category of Business Innovation.

The Laureate award is considered to be the highest honour a new car and truck dealer in BC can receive over the course of his or her career. “The Laureate is a true industry award,” said Mertin. “It is the only recognition program for new car and truck dealers in Canada that spans all franchises. The entire industry comes together each year – manufacturers, dealers and suppliers, to participate in the confidential nomination process. The nomination process itself is a wonderful event celebrating the contributions made by dealers to their local community, economy and industry.”

Mertin explained that while hundreds of nominations are received, only three dealers are bestowed with the Laureate award annually. “The selection process is very arduous and that’s the way it should be. Because the Laureate is so difficult to win, it’s an exceptionally prestigious honour.”

Laureate awards are presented each year to one dealer in each of three categories: Ambassadorship, Business Innovation and Retail Operations. Mr. Trotman received his Laureate award in the category of Business Innovation, for initiatives that significantly enhance performance or broaden the scope of business for new car and truck dealers.

As the leader in finance & insurance consulting to new car and truck dealers across Canada, iA Dealer Services – SAL is the exclusive sponsor of the Laureate program. Alnoor Jiwani, Senior Vice-President observed that innovation has been a key factor in the success of the Trotman group. “Under Mike’s leadership, the Trotman Auto Group has achieved exceptional growth and results year after year. Mike is committed to ongoing training & leadership development, fostering an innovation-embracing culture, and delivering an exceptional customer experience – that’s a great formula for success. The executive team empowers the business units to run day-to-day operations so they can focus on strategy and innovation. So we’re likely to see more exciting new ideas from Mike and his team in the future.”

Laureate award winners are selected by the Ivey Business School at Western University, from a group of 15 national finalists. Professor Matthew Thomson said, “While all finalists tend to be superlative in at least one judging category, this year was exceptional because a number of finalists were outstanding in every aspect. Yet even among such luminaries, Mike Trotman stood out. There were a number of reasons: continuous growth, a strong focus on promoting from within, continuous efforts to entrench learning and a positive, customer-responsive culture. Mike excels in all of these areas and more.”

After receiving the call from Chairman Mertin, Mike Trotman said, “In Canada, the CADA Laureates are household names that are synonymous with integrity, quality, continuous improvement and innovation. They are a group of people that have always inspired me. I’m thrilled to receive the CADA Laureate award. I think it’s very humbling because of the integrity of the program and the process that you go through. For me, a huge shout out goes to our teams of people who bring it at 100 percent every day, and my business partners – two of whom are my brothers. I wouldn’t be here without them. “

The Canadian Automobile Dealers Association is the national voice of new car and truck dealers in Canada, with headquarters in Markham, Ontario and a government relations office in Ottawa. Its wide-ranging mandate includes helping member dealers to improve their overall operations and to implement initiatives that strengthen the relationship between new car and truck dealers and the members of the communities they serve.


Release Date: June 29, 2016
For more information contact:
John White, CADA President & CEO 905 940-4959