Genesis Ignites a New Era: The Magma Concept & Its Full Performance Lineup
Genesis is fueling a bold new performance chapter with its Magma program, a high‑energy design and engineering initiative that elevates the brand far beyond traditional luxury. Inspired by the raw power of molten magma, this lineup showcases widened bodies, lower stances, sharper aerodynamics, and a renewed focus on motorsport‑influenced performance.
At the center of this evolution is the Magma Concept philosophy, a blend of dynamic athleticism, confidence, and precision. Genesis aims for effortless performance rather than loud aggression, creating vehicles that enhance driver skill while delivering unmistakable road presence.
The Vehicles in the Genesis Magma Lineup
Below are the confirmed Magma models the program comes in, all officially recognized under the Genesis Magma family:
- G80 Magma (including G80 Magma Special & G80 EV Magma Concept)
The G80 receives a full high-performance transformation, with a lower, wider stance, upgraded aerodynamics, and performance-focused hardware.
- The G80 Magma Special features widened fenders, lowered suspension, and integrated racing-inspired aerodynamics.
- The G80 EV Magma Concept delivers a sportier, electrified take with a broad, lowered profile, 21-inch wheels, and optimized rear diffusers.
- GV60 Magma
The first production-ready Magma model, the GV60 Magma, takes Genesis’ electric crossover and amplifies it with a wider, lower stance, improved cooling, motorsport-influenced aero, and upgraded battery/motor tech designed for high-performance EV driving.
- GV80 Coupe Concept (Magma Program)
A dramatic, performance-oriented evolution of Genesis’ luxury SUV, the GV80 Coupe Concept appears alongside the Magma lineup as part of the brand’s plan to build a high-performance variant for each vehicle in its range. Its bold coupe profile and enhanced aerodynamics align it with Magma’s wider, lower, more dynamic design language.
- X Gran – X Gran Berlinetta & X Gran Racer Concepts
The X Gran models embody the extreme performance end of the Magma spectrum:
- The X Gran Berlinetta Concept is a 1,071‑hp track‑ready supercar developed with Gran Turismo, showcasing Genesis’ most advanced performance vision.
- The X Gran Racer Concept further expands the high-performance envelope with racing-focused design and engineering.
These models help anchor the Magma program’s halo identity.
A Performance Future Set Ablaze
From the elegant aggression of the G80 Magma to the electrified punch of the GV60 Magma, to the bold GV80 Coupe Concept, and the extreme X Gran supercar concepts, the Magma program represents a full-spectrum transformation of Genesis’ identity.
Genesis has confirmed its intent to develop a high-performance Magma version for every model in its lineup, signaling a decade defined by higher power, sharper dynamics, and motorsport-inspired innovation.
The Magma lineup isn’t just a design flex, it’s the dawn of a new era, where luxury and performance collide to shape the most exciting Genesis vehicles yet. Visit any of our Genesis Langley store for more information and to pre-order yours!