TAG NEWS: TAG’s 6th Annual Vehicle Walk Around Competition Was on Fire
What Happened?Trotman Auto Group’s 6th Annual Vehicle Walk Around Competition took place on the 11th of October, 2018 at one of TAG’s biggest stores - Abbotsford Chrysler in the Abbotsford Automall! The team started early in the morning, with a group of 6 talented contestants. Each had their supporters from TAG’s 6 participating dealerships - Abbotsford Chrysler, Abbotsford Hyundai, Langley Chrysler, Langley Fiat, Mainland Ford, and White Rock VW. Everyone’s crew gathered at Abbotsford Chrysler, outside in the sunshine to compete for the best vehicle walkaround presentation, showcasing their product knowledge and presentation skills.
Why the Walk Around?The annual Walk Around is one of TAG’s signature events where the TAG family takes a moment to appreciate and celebrate our highly skillful employees. It is also an opportunity for the hard-working sales team members to share how their everyday engagement with our TAG clients go about with their fellow sister dealerships. TAG’s Sales Representatives show off their spectacular presentation & communication skills, with their unique and enticing personalities during this friendly and fun competition.
How it Went DownTAG gives everyone a big round of applause to endure the freezing air for 2 hours. Fortunately, the cool breeze did not limit the passion shown, the humorous moments, the cheering support, and the enthusiasm vibes that heated the icy morning air of October in the Abbotsford Chrysler’s spacious lot.
The Walk Around Process ExplainedEach dealership nominates a sales representative to represent their store. Where the sales representative introduces their selected client to the audience and judges. Then the contestants presented their clients about all there is to know of the dealership’s best-selling vehicle in a literal form of a walk around; the Sales Representative and client go around the vehicle as they converse while the audience follows their progress from a distance. During this presentation, all the key features of vehicles are explained, demonstrated, and made understood. Also, the competitors gave strong pitches to their customers on why their dealerships stand out from the sea of other dealerships in the automotive market of BC Lower Mainland. Another most important component for the event this year was a requirement for the competitors to include in their presentation on how customers can best utilize their dealerships Service Department. The objective of this requirement was to expand and improve TAG customers’ engagement at TAG dealerships to go beyond the Sale Department and to the Service Department and have them stay connected to other parts of TAG.
Here is the Roster of the 2018 Vehicle Walk Around Competition:(By order of presentation, which was selected at random)
- # Langley Chrysler’s Zayaad Badshah presented the
- RAM 1500 to a mom of two young active children.
- # Abbotsford Chrysler’s Sean Ferguson presented the
- Jeep Wrangler Rubicon to a young Camp Counselor who loves outdoors.
- # Abbotsford Hyundai’s Steven Lu presented the Santa Fe to a dad of a newborn child who is also a basketball fanatic.
- # White Rock Volkswagen’s Zachary Ralph presented the Atlas to a dad of 2 twins who is an ambitious business owner.
- # Langley Fiat’s Jurgen Schmidt presented the 500 X Lounge to a young man who is an urban resident
- # Mainland Ford’s Ken Moss presented the Ford 150 to a young mom of a newly formed family who leads an active lifestyle.
The final winner of this competition went to Ken Moss from Mainland Ford, who led the presentation with his wits that charmed the audience, lots of props his team prepared, and even a little gift to the judges at the end of the presentation! Congratulations Ken Moss! Your presentation was full of your awesome personality, which is a great example of living the TAG’s core values: Have Fun, Own It, Be Awesome & Show Love!